Class Is Almost in Session
With summer winding down, a new season—and fresh retail opportunities—are right around the corner. According to the National Retail Federation’s 2025 Back-to-School Survey, back-to-school and back-to-college spending is projected to reach $128.2 billion, making it one of the most lucrative retail moments of the year.
But this seasonal shift isn’t just about students grabbing notebooks. Today’s back-to-school shoppers include parents, teachers, young professionals, and college-bound students—all looking to refresh their routines, wardrobes, and workspaces.
Now’s the time to reset your shelves with goods that feel organized, elevated, and ready to conquer the school year in style.
What Customers Are Really Looking for This Season
The start of a new academic year carries a certain energy—a desire to refresh, reset, and reimagine routines. Whether they’re heading back to campus or just back into a post-summer workflow, shoppers are looking for products that blend functionality with aesthetic appeal.
Here’s what’s trending in their carts:
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Form meets function: Sure, they need a notebook—but they'll reach for the one that's linen-wrapped or in soft pastels.
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Multi-purpose pieces: That canvas tote? It’s for the laptop, the lunch, and the weekend farmers' market haul.
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Meaningful touches: Small, sentiment-driven items like motivational desk decor or “welcome to your dorm” bundles spark emotion and impulse buys.
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Wellness & organization: Shoppers are prioritizing self-care and productivity—meaning study-friendly wellness kits, calming drinks, and curated organizers are all in demand.
5 Categories Worth Stocking
1. 📓 Desk & Study Essentials
Make it easy to romanticize the study session. Stock:
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Aesthetic planners & notebooks
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Pen sets in neutral or metallic finishes
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Pencil pouches (that double as makeup bags)
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Blue-light glasses with fashion-forward frames
2. 👜 On-the-Go Necessities
For commutes, classes, and café study sessions:
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Canvas totes & corduroy backpacks
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Tumblers and water bottles with flair
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Tech sleeves or modern lunch kits
3. ✨ Style Staples
For walking the halls or heading out after class:
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Graphic sweatshirts & slogan tees
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Hair accessories (think oversized bows, satin scrunchies, claw clips)
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Layering jewelry & stackable earrings
4. ☕ Wellness & Wind Down
Perfect for gifting, dorm drops, or self-care:
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Tea or coffee kits (think London Fog Luxe Mixers or Cafe Kits)
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Aromatherapy rollers, facial sprays, or calming mists
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Silk sleep masks, candles, and desk-side wellness sets
5. 🎁 Impulse Buys & Giftables
Small, fun, and emotionally resonant:
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Affirmation cards & motivational notepads
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Sticker packs, washi tape & novelty pens
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Zodiac keychains, bag charms, and dorm-friendly trinkets
Bonus Tip: Layer Back-to-School with Early Fall Trends
Back-to-school is also a seasonal mindset shift—making it the perfect moment to start weaving in early fall merchandising. Think: soft knits, warm tones, textured materials, and cosy vibes.
Pair these themes with back to school staples in displays like:
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“First Day Energy”
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“Study in Style”
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“From Summer to Study Season”
Cross-merchandising tip: Pair pencil pouches with mini candles. Stack sweatshirts beside planners. Display warm-toned drinkware with fall-inspired tea kits. It’s all about creating an aesthetic moment that’s as shoppable as it is Instagrammable.
What to Remember This Back to School Season
Back-to-school season isn’t just about checking off a supply list—it’s a chance to refresh, realign, and reintroduce new routines.
By stocking smart and styling intentionally, you can meet customers right where they’re headed: into a new season of habits, hustle, and fresh starts.
📦 Now’s the time to stock your store with goods that make the grade.