Peak season brings higher foot traffic — but turning that traffic into meaningful revenue depends on how well your store captures impulse purchases. The good news? You don’t need a major merchandising overhaul. Small, strategic placements and the right product mix can significantly increase average order value (AOV) during the busiest months of the year.
Below are the most effective ways retailers can encourage last-minute add-ons.
1. Stock Small, Giftable Products Near the Register
Shoppers standing in line are primed for quick decisions. Placing compact, eye-catching products within arm’s reach turns waiting time into sales.
What works best:
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Tallboys — Perfect price point, universally giftable, and the ultimate stocking-stuffer size.
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Luxe Mixer Cubes — Low commitment, high delight. Great for gift baskets or trying a new flavour.
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Muddlers & Bar Spoons — Small footprint, strong visual appeal, and an easy upsell for any drink-lover.
Shoppers can decide on these in seconds, making them perfect for capturing those quick, last-minute impulse buys.
2. Bundle Complementary Items for ‘Instant Gifts’
Impulse purchases increase when the shopper doesn’t have to think. Pre-built bundles simplify the decision-making process and increase total cart value.
Easy bundle ideas:
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A Tallboy + Cloud Cup pairing
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A Mini Trio wrapped with a simple ribbon
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A Luxe Mixer Kit paired with a holiday card
- A Tea Pouch with a Luxe Mixer
Make the bundle look visually complete so customers instantly understand its purpose.
3. Use Clear, Simple Signage
Customers respond to quick cues — especially when browsing quickly or holiday shopping. Short statements reduce friction and create confidence in the purchase.
Signage that drives impulse buys:
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“Perfect Stocking Stuffer”
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“Great Add-On Gift”
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“Customer Favourite”
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“Gift-Ready”
Pro tip: Offer complimentary or paid-for-convenience gift wrapping. When shoppers see that a product is not only gift-ready but can be wrapped on the spot, the decision becomes even easier — especially during the holiday rush.
4. Lean Into Seasonal Flavours
During holiday and winter months, flavours that evoke nostalgia or warmth naturally increase impulse conversion.
Strong seasonal performers:
When customers recognize a flavour that feels “seasonal,” the internal decision becomes effortless.
5. Create Small-Footprint Displays in High-Traffic Spots
Not every impulse-driving placement has to be at the register. Place small seasonal displays where customers naturally pause.
Effective locations:
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At the entrance
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Beside your best-selling gift items
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At fitting rooms
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Next to greeting cards or candles
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Along checkout lines
Minis, Tallboys, and accessories shine in these mini-displays because they don’t require much space.
Impulse purchases are all about friction-free decisions. When the products are small, giftable, visually appealing, and placed in the right locations, your customers naturally add more to their baskets — especially during the holiday rush.
Teaspressa products are designed for these moments: compact, premium, and gift-ready. With simple merchandising adjustments, you can maximise seasonal traffic and increase AOV all season long.