A Year Defined by Growth, Innovation, and Strong Partnerships

2025 marked a year of meaningful expansion across Teaspressa’s retail landscape. From new product launches to merchandising pilots to elevated in-store experiences, our focus remained the same: helping retailers drive sell-through with elevated, easy-to-execute solutions.

This year’s momentum was shaped by you — our retail partners — whose feedback, creativity, and enthusiasm continue to inspire everything we build.

2025 At a Glance

• 10+ collections launched, spanning seasonal LTOs (limited time offers) and new evergreen offerings.
  
  

• 2M+ servings sold across retail and gifting occasions.
  
  

• Top-selling SKU: Champagne Bellini.
  
  

• Multiple SKUs sold out during peak gifting periods.
  
  

• Tallboys emerged as one of the fastest-growing product offerings.

Key Retail Wins of 2025

Strong Sell-Through Across Core & Seasonal Collections

This year delivered strong performance across both evergreen and limited-time offerings.

Key highlights included:

• Multiple seasonal LTO (limited time offer) collections, including our first-ever Hanukkah Collection.
  
  

• Continued expansion of Tallboys, gaining strong traction as a high-growth product offering.

• Consistent sell-out moments across top SKUs during peak gifting periods.
  
  

• Record single-day sales driven by holiday demand.
  
  

Notably, retailers sold through both our Holiday Champagne Mimosa Mixer Kit and the new evergreen Martini Classics Mixer Kit, reinforcing the strength of both seasonal and year-round assortments.

A full breakdown of top-performing SKUs appears later in this recap.

Merchandising, Signage & In-Store Experience Pilots

2025 was a foundational year for piloting in-store merchandising and activation programs designed to simplify storytelling and increase conversion.

What we tested:

• Comprehensive signage systems, informational POP cards, and print-ready guides.
  
  

• Experiential elements, including the Champagne Tower.
  
  

• Updated complementary product and lifestyle photography to support visual storytelling.
  
  

Result: These pilots delivered meaningful gains in visibility, customer engagement, and speed-to-purchase.

Looking ahead, insights from these tests informed the development of our Sip & Shop Experience Kit, formally launching in 2026. This program is designed to standardise displays, improve product education, and elevate the in-store Teaspressa experience across retail environments.

Product Innovation & Brand Growth

This year brought a wave of beautiful additions to the Teaspressa assortment — all designed to support year-round retail storytelling.

2025 Highlights:

• Launch of new LTO (limited time offer) collections aligned with major retail moments.

• New and improved LUXE Mixer Cube packaging, featuring enhanced freshness protection to help stores extend shelf life confidence.
  
  

• Debut of glassware + accessories that further complete the beverage ritual.
  
  

• Launch of a refreshed B2C website, strengthening brand clarity and consumer education.

Retailer Insights & Data Learnings

Across thousands of transactions and in-store interactions, several clear patterns emerged to help guide smarter buys in 2026.

Insights:

• Top-selling SKU: Champagne Bellini
  
  

• Over 2 million servings sold
  
  

• Peak sales period in July, with sales up 339% year-over-year
  
  

• Ten collections launched across the year, including Valentine’s Day, St. Patrick’s Day, Country Club, Mother’s Day, Father’s Day, Summer, Fall, Holiday/Christmas, Hanukkah, Après-Ski, plus new evergreen offerings.
  
  

• Standout new products: S’mores Espresso Martini and Tea Latte Classic.
  
  

“You knocked it out of the park with your packaging this year — all year long. Your kits have been the top-selling gift with my customers so far. Everyone’s obsessed!”
— Amy Rowell, PK’s Gift Closet (Lexington, KY)

Partnerships & Moments That Sparked Excitement

Strategic partnerships and cultural moments helped expand reach and reinforce brand credibility throughout the year, including:

• Four Roses collaboration.
  
  

• Inclusion in Sephora Rewards.
  
  

• Boleyn Traitor book launch in partnership with HarperCollins Publishing, featuring a collaboration box with the novel, Teaspressa Tea, LUXE Mixer Cubes, and accessories.
  
  

• High-performing seasonal and holiday campaigns that drove strong retail demand.
  
  

What Retailers Can Expect in 2026

As we look ahead, our focus remains on equipping retailers with tools that simplify execution and maximise sell-through.

Coming in 2026:

• Full rollout of the Sip & Shop Experience Kit, which includes branded signage, a champagne tower, and LUXE Mixer Cubes for in-store sampling. The kit enables retailers to seamlessly host tastings, transforming the shopping experience into an interactive moment that boosts engagement, builds purchase confidence, and drives higher conversion and sales.
  
  

• Expanded, comprehensive seasonal signage programs.
  
  

• More data-driven assortment guidance.
  
  

• Continued innovation across LTOs (limited time offers), Tallboys, and retail-friendly bundles.
  
  

Our mission remains the same: to elevate everyday experiences — for you and your customers. Thank you for being part of Teaspressa’s growth this year.